How To Use Graphic Design To Sell Things, Explain Things, Make Things Look Better, Make People Laugh
How To Use Graphic Design To Sell Things, Explain Things, Make Things Look Better, Make People Laugh
by the time you reach the book’s closing, the authors have given you a complete process for approaching product development and design. first, they teach you about the basic psychological principles that underlie all good design. next, they demonstrate how to identify a problem. third, they help you find the right solution, whether youre using a product or creating one. finally, they offer advice on how to get your work done and get paid.
in fact, if youre someone who wants to start a career in design, or who currently has a design job and wants to expand your responsibilities, this book will help you accomplish that. better yet, if youre already working in the field of graphic design and want to be able to explain the basics of what you do to someone who doesnt know how it works, this book is a must have.
with this book youll be able to better understand the power of design in everyday products. with the right design, products can be fun, friendly, even educational. and that is the truth behind this iconoclastic book.
illustrated with dozens of colorful full-color photographs, this book contains plenty of examples of the most cutting-edge graphic design around. whether youre a professional or a beginning designer, youll want to read this book as a reference.
from the legendary massimo vignelli, the man who brought the “chicago school” of graphic design to new york, comes a comprehensive guide to the fundamentals of design. with a focus on the distinctive characteristics of print, web, packaging, and other visual communication media, this step-by-step introduction offers a unique approach to design education. get ready to learn the basics of typography, layout, and design principles.
protg of design legend massimo vignelli and partner in the new york office of the international design firm pentagram, michael bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as saks fifth avenue, harley-davidson, the atlantic monthly, the william jefferson clinton foundation, billboard, princeton university, the new york jets, the brooklyn academy of music, and the morgan library. bierut, who now heads the new york city-based design firm pentagram, has a particular talent for connecting a project with its users. he often pays close attention to a client’s personality, interests, or emotional state when designing a product. he has no qualms about conflating the design process with music, as in how to tell stories with the help of graphic design, or, how to play a guitar like an electric guitar, as in how to play like a guitarist. the follow-up to his first book, bierut’s newest work also looks at ways to make things look better, including how to make fun of oneself. the section on how to create a business card is, in fact, bieruts humorous take on classic business cards. he explains that, as a graphic designer, you have to have a certain amount of confidence in your work. he tells a story about how he had to use his design degree to convince an insurance salesman that they could use two different typefaces on his business card. (the salesman, having no design training, insisted on a standard template.) perhaps the crown jewel of the monograph, how to create a business card, is a study in graphic design as art and a guide to making successful business cards. it is a conceptual tour-de-force in which bierut explores the concept of an identity and how it relates to a person. he discusses how to use the concept of an identity to explain a business, and how to convey the image of a particular company through a unique business card design. how to design a business card is a tour de force of visual communication, but also a commentary on the relationship between design and the person who uses it. in an interview, bierut called this one of the few books about business cards with both practical advice and a story. 5ec8ef588b
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